I'm a trilingual London-based professional who grew up in between the Middle East, Latin America and Europe, and have nearly a decade of marketing expertise. My diverse background spans retail, talent and tech; offering a unique perspective on marketing.

Having navigated all facets of the industry, I recognise the delicate balance between creativity and data essential for success. I honed my skills with top-tier luxury brands in the UK (Alexander McQueen, Anya Hindmarch, etc.), and took on a pivotal role at Victoria Beckham. I played a crucial part in successfully launching the direct-to-consumer brand, Victoria Beckham beauty, as part of a 5-person team. I also spearheaded acquisition for Stitch Fix, a leading online styling service valued at half a billion and based in the Bay Area.

In an industry often swayed by superficial metrics, my commitment is unwavering — I deliver thoughtful and impactful work that justifies the investment. Fuelled by a passion for problem-solving, no challenge is ever too daunting for me.