the objective

Castore was named the second fastest UK growing business of 2023.

Castore was looking to increase their social media KPI’s quickly and identify what a successful social media programme could look like for the brand. I developed a social media playbook including dos and don’ts, best practices and a learning agenda and worked with the brand for 4 months. This led to significant increases in reach and engagement alongside general brand consistency.

The RESULTS

  • With +3564% higher engagement

  • Improving user experience for the significant profile views

  • And +21% higher engagement

Discover more of my work

victoria beckham
meta partnership

stitch fix
in-house content at scale